different types of advertising

We have all seen the typical sports advertising on television. There are the ads for gatorade, under armor, Nike, etc. We have all grown up with this type of advertising. But what about self promotion does the industry go too far when athletes promote their team while promoting themself? On ESPN.com there was an article about former NFL quaterback Heath Shuler. He is running for a U.S. House seat and decided to reach a broader audience he needed a different way to promote himself. He got his name put on the No. 23 car driven by Brad Keselowski (story) . Is this going way too far or is a great adveritising tactic? To spend a good amount of money to put a name somewhere has become a way of life for athletes but what about using it for politics? Would this type of advertising from a politician who is a former athlete be a success or failure? Why would they reach outside of their own former sport to advertise, in this case from the NFL to NASCAR.

Lauren O'Loughlin

Hollywood & Sports

Adam Castonguay asked me to post this:

What do you think has more influence over the other, Hollywood or Sports? In that do you think athletes want to be seen more in the hollywood spotlight or do the sports movies create a buzz that makes people want to be sport stars.