Here's the story Mike referred to in his post.
http://www.charlotte.com/mld/charlotte/news/15448166.htm?source=rss&channel=charlotte_newsI first saw the story on the "Newsblues" listserv. Here's their version:
Fox Sports did a bad thing to a good man on national TV, and Charlotte Observer sports writer Scott Fowler did something about it.
During a meaningless pre-season game between the NFL's Carolina Panthers and the Miami Dolphins, the Fox announcers promised to give away a car to a deserving fan. Sideline reporter Tony Siragusa searched the stands and settled on rabid Panther fan Greg 'Catman' Good, who works as a youth counselor when he's not dressed in an electric blue wig and a black-and-blue cape.
Good needed a new car badly.
Siragusa told him he had won...then handed him a toy Porsche. "I thought I had won a real car," Good said, bewildered and upset.
That's when sports writer Fowler got involved.
He wrote about it and demanded that Fox Sports do the right thing. Fox executives debated the bad joke and issued an apology.
"That's lame," wrote Fowler, who continued to blast Fox in his columns. He says he "was bombarded by close to 1,000 e-mails and phone calls in eight hours." Several attorneys offered their services.
Two weeks later, the network relented. Fox Sports Chairman and
CEO David Hill called Fowler personally and promised to fly to Charlotte today from Los Angeles and give Good the keys to a new Ford F-150 pickup. He called the practical joke "an appalling piece of misjudgment."
"I take the reputation of Fox Sports very seriously," Hill said, "and I don't want it to be sullied. Once I heard about the Charlotte Observer story, I believed something needed to be done quickly and unilaterally." (two weeks later)
Heads will roll, we predict.